Understanding digital marketing trends 2024 has always been difficult. If you’re a marketer, you know the marketing landscape is getting more competitive. Technological advancement is rising, and we find it hard to keep up with changing consumer behaviors.
But here’s a catch, you can embrace new marketing trends by partnering with a good marketing agency. They can help increase your reach, improve customer engagement, and drive more sales!
Hence, we gathered data on digital marketing trends 2024 from industry experts and marketing professionals and came up with some surprising findings.
Buckle up as we reveal the top 8 marketing trends 2024 to help marketers take their business to new heights. Let’s dive right in!
Top 8 Digital Marketing Trends 2024
The top marketing trends 2024 are as follows:
The Use of AI in Ad Campaigns
Using AI has to be the most popular digital marketing trend in 2024.
In 2023, Google introduced different AI features for Google Ads. One example of this is ‘asset creation’. Give it a few prompts, and it’ll create a personalized text, image, and video for your campaign.
The best part about AI in ad campaigns is that it can read data from past campaigns, customer behavior, and demographics to create highly targeted ads. What’s shocking is that it can optimize the ads in real time, making them more efficient.
Some benefits of AI ad campaigns are:
- Advanced analytics
- Higher efficiency
- Increased personalization
- Real-time optimization
- Adoption of Voice Search
Adoption of Voice Search
The second one on the list of digital marketing trends 2024 is voice search. If you’ve been thinking, “How you’re going to have a competitive edge over others, this is your answer.”
Voice search is one of the top digital marketing trends. It’s getting popular because of the hassle-free customer experience, and teens are using it more than ever. According to research, 55% of teenagers use voice search daily.
However, Google Home Smart speakers and Alexa have been purchased by 50% of households.
Additionally, it’s having a profound impact on SEO. For example, SEO strategies adopt a more conversational and natural tone, changing a thing or two in the digital marketing landscape.
Here’s how you can optimize your content for voice search
- Incorporate more long-tail keywords
- Try to appear on featured snippets (Google Assistant reads them to answer the questions)
- Optimize your business for local searches (most voice searches are local)
- Ensure quick loading speeds (voice searches want quick results)
Video content Will Continue to Dominate
It’s not surprising to see it as a part of digital marketing strategy trends. Video content creation has been rising recently, and the stats are shocking. According to a study, businesses that employ video marketing get 66% more qualified leads!
This is how things work. We watch a video of a product on TikTok or an ad there, we like it and eventually, make a sale.
Not only this, YouTubers are posting short videos on LinkedIn as a funnel to get new subscribers. Meanwhile, businesses are leveraging social media platforms for business growth in digital marketing.
The rewards these short-form videos give are unparalleled.
Hence, 53% of marketers make social media platforms a part of their digital marketing strategy. More specifically, they use videos and social media trends like Instagram Reels, TikTok, and YouTube shorts for their businesses.
Short-form video content is getting popular because people value transparency more than ever, and videos fit well into their short attention spans.
TikTok Will Become an Asset for Marketers
This, again, isn’t a big surprise to find TikTok marketing in digital marketing trends 2024. Gen Z is becoming a decision-making individual; hence, we see a shift in the digital marketing landscape. They prefer short-form content, and you, as a marketer, would have to shift your focus to TikTok to reach them.
However, ensure you know the algorithm to make the best of it. These tips will help you
- Use TikTok ads
It’s the best way to reach a wider audience even when you don’t have a larger audience.
TikTok’s marketing features like AI-enabled ad assistants are all you need by your side in your marketing strategy
- Add call to actions
Your goal is to create content to steer your audience to your website, and a call to action does just that.
Ensure it starts with a strong verb and isn’t buried deep in your caption.
Aligning Content with Brand Values Will become Important
You can term it as one of the strangest digital marketing trends 2024. Consumer Goods Technology states that 82% of shoppers want a brand’s values to align with theirs before they shop.
Hence, to attract and retain customers, brands will highlight their values on topics relevant to their audiences. Content quality still counts, but ensure you target keywords that mention your values.
According to a survey, 45% of marketers are increasing their investment in content to showcase their values. Make sure you’re making it a part of your marketing strategy.
Ethical Data Collection Will become a Necessity
An emerging trend of 2024 that gives you a hard time is data collection in ethical ways.
There’s an immense focus on data privacy, limiting our ability to collect customer data. The biggest reason for this is the end of third-party cookies by Q3.
But wait, there’s a solution to it
Build your email list
Offer something valuable in exchange for the user’s email.
- Create a newsletter
- Offer a discount
- Use your content as a lead magnet
Automated Email Personalization
Emails are not going anywhere according to the digital marketing trends 2024
It has always been the most reliable choice for digital marketing. However, we users have started to remove email more than ever because of the digital clutter. So what’s the solution? It’s personalized email marketing.
With the help of this, digital marketers will understand user behaviors, their needs, and concerns and send personalized emails to the users. This will help you connect with your target audience on an emotional level, and allow you to re-engage with them, and hence make the most out of your email marketing
Virtual Reality Will Make a Comeback
Virtual reality is making a comeback so fast that we had to include it in the list of digital marketing trends 2024. In 2021, 35% of marketers use VR as a marketing strategy. By 2023 27% of them claimed to stop using it.
This is because AR apps are becoming more and more accessible and are offering unique and highly engaging experiences.
Verdict
Looking at the digital marketing trends 2024, we know one thing for sure. These trends hold great potential and can increase our revenue by many folds.
From leveraging social media platforms like TikTok to using personalized emails, each digital marketing trend offers a new way for your business growth.
However, success lies in implementation. The digital marketing landscape is vast, and you dive deeper into the data analytics to fine-tune your strategies. Test, iterate, and adapt.
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We understand driving business growth is difficult. Hence, True Ad Solutions is here to shoulder your responsibility. It keeps a strong eye on digital marketing trends and uses data-driven marketing strategies to maximize your results. Want to experience the exponential growth for your business today? Contact us now before it’s too late.
